Free Webinar for Nonprofit Teams

Donors Give More When They See a Face.

Faces, stories, and human presence aren't soft skills – they're the science behind donor trust. Join three fundraising experts to learn what actually drives giving decisions.

Conversation with three fundraising and philanthropy experts
The neuroscience and behavioral science behind donor decision-making
Practical ways to build more human presence into your fundraising

Watch On Demand

What you'll learn:

Most nonprofit teams aren't short on data or effort.

But even well-planned campaigns can underperform when donors don't feel connected with the people behind the mission. Donor trust isn't automatic. It's shaped by visibility, credibility, and human presence.

This session breaks down what strengthens that connection and how to build it more intentionally into your fundraising.

You'll leave with:

A clearer understanding of what influences trust and giving decisions
Practical ways to introduce more human presence into your appeals, events, and digital campaigns
A simple lens for evaluating whether your messaging builds connection or just delivers information

Three experts on how people actually give.

Rochelle Jerry

Founder, Jerry Consulting Group | Adjunct Faculty, IU Lilly Family School of Philanthropy

Rochelle brings nearly three decades of experience helping nonprofits strengthen fundraising, governance, and leadership. She’s partnered with organizations across education, arts, and national associations—raising more than $16M and helping teams build trust that lasts.

Cherian Koshy

Author of Neurogiving | Vice President, Kindsight | Global Board Treasurer, AFP

Cherian is a strategist and systems thinker who helps organizations understand how people actually make decisions. His work bridges behavioral science and real-world fundraising, offering practical frameworks that turn trust into action.

Bryan Kelley

Head of Enterprise Solutions, Spokenote

Bryan brings more than 15 years of nonprofit experience helping organizations grow revenue, strengthen donor relationships, and expand their impact. Today he works with nonprofits and institutions to explore how personalized video can deepen engagement, support fundraising efforts, and help teams tell their story in more human ways.

1. Watch the conversation.

Three fundraising experts discuss the psychology of giving, why faces matter more than data, and what most teams get wrong about donor trust. Watch whenever works for you.

2. See what trust looks like in action.

Learn how thoughtful use of video, leadership presence, and storytelling can strengthen donor confidence without adding complexity to your strategy.

3. Apply it to your organization.

Curious how these ideas could fit your donor communication? We’re happy to talk it through and share what we’ve seen work across different nonprofit teams.