Why Faces Change the Way We Give
Tuesday, March 24 11:00AM ET
Join us for a virtual conversation on why the human brain responds to people, not numbers, and how small, authentic moments of connection build trust and generosity that lasts.
Join the Virtual Event
Why trust, not data, is what moves donors to act.
Nonprofits have more data than ever. Metrics, reports, dashboards, all designed to prove impact.
But donors don't build trust through information alone. Trust is built through connection, when they can see the people behind the mission and feel the intent behind the message.
In this virtual conversation, Why Faces Change the Way We Give, we'll explore:
- Why numbers build credibility, but faces build trust
- How stories, empathy, and intent shape donor decision
- What moves supporters from passive interest to confident action
Rochelle Jerry
Founder, Jerry Consulting Group | Adjunct Faculty, IU Lilly Family School of Philanthropy
Rochelle brings nearly three decades of experience helping nonprofits strengthen fundraising, governance, and leadership. She’s partnered with organizations across education, arts, and national associations—raising more than $16M and helping teams build trust that lasts.
Cherian Koshy
Author of Neurogiving | Vice President, Kindsight | Global Board Treasurer, AFP
Cherian is a strategist and systems thinker who helps organizations understand how people actually make decisions. His work bridges behavioral science and real-world fundraising, offering practical frameworks that turn trust into action.
1.
Join the conversation.
Save your seat for a thoughtful, practical discussion on why donors respond to people over numbers, and how trust is built.
Register even if you can't join live, we'll send the replay.
2.
See what trust looks like in action.
Explore how thoughtful use of video and personalization can help nonprofits create real human moments at scale without losing authenticity.
3.
Apply it to your organization.
Curious how these ideas could fit your donor communication? We’re happy to talk it through and share what we’ve seen work across different nonprofit teams.
